The satisfaction of the audience defined as the attendees determines the success or failure of an event. The primary requirement is to meet the satisfaction of the audience by giving them what they expect.

The managing team needs to have an adequate grasp of audience expectations to ensure satisfaction. The quality of any event must aim to equate or exceed the quality of the competing events. The expectations of the audience of an event is formed comparatively to other events.

Annually held events have a higher need to create a pleasant experience at a single show.