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Festivals can be defined as outdoor events as opposed to indoor events.

Target Market Edit

The age restriction and underage options should be determined.

The target market includes the established demography at the location of the desired event. Accomplished by continually evaluating the average needs of the consumer (favorite bands; ability to travel; distances involved in travelling). Determine the potential sources of demand. Re-evaluation is needed to forecast changes to target market and its growth.

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