The Prediction of attendance can be determined by the amount pre-sold tickets. The prediction of attendance can be effectively determined by the Head marketing manager. It is required to consider the financial capacity of the target market.
Marketing[]
Social media is at its peak as a tool to effectively engage the artist/management with their target audience demography. Facebook Event attending number can determine the prediction of attendance.
Market segmentation according to music genres[]
Event concepts coincide with consumer demand; consumer demand can be classified through segmenting genres. It is required to document the patterns of the local entertainment industry according to genre.