The Prediction of attendance can be determined by the amount pre-sold tickets. The prediction of attendance can be effectively determined by the Head marketing manager. It is required to consider the financial capacity of the target market.
Social media is at its peak as a tool to effectively engage the artist/management with their target audience demography. Facebook Event attending number can determine the prediction of attendance.
Market segmentation according to music genres Edit
Event concepts coincide with consumer demand; consumer demand can be classified through segmenting genres. It is required to document the patterns of the local entertainment industry according to genre.